AGENCY: Phantom
CLIENT: FINANCIAL TIMES / GOOGLE
YEAR: 2018
DISCIPLINES
Website
Experience
Based on five innovation video stories, we created a documentary experience, introducing Google DNI Fund project and its four pillars.
Google’s goal for this project was to communicate the brilliant work of the DNI Fund project in furthering innovation in the European News ecosystem.
Our approach to UI and look and feel wanted to be representative of the visual world of the journalists, using markers’ highlights in sections and and using an editorial approach that recalled a newspaper layout. The narrative flows from pillar to pillar but the users can also be dropped at different points of the narrative through dedicated links, without breaking the flow of their experience.
CREDITS
DESIGN LEAD & INTERACTION
Marco Grimaldi
UX
Alice Cappo
Strategy Lead
Dom O'Hare
Creative Copywriter
Lisa Berenson
Frontend
Alessio Marucci
PRODUCER
Lou Franklin
now that you got here, why not getting in touch? look around, there are all my socials and email address, If you want to collaborate or you have a new cool idea, feel free to drop me a message, I’d love to hear it!
Last update : Nov 2023