The project challenges people to really and truly analyse the merits of stories that have become viral sensations. The iceberg will show the entire life of a fake news, racking twists and turns, interrogating merits and gauging the real world’s impact. The 3D iceberg is a key element, tying together the entire experience, using dark colours to give the user the idea of the negative impact that these news have in real life.

To create a unique experience each story has a dedicated colour tone visible in the highlights, calls to action and imagery. The 3D iceberg is generated using the sharing data of the news article during its lifetime. Like that every story will have a generated, distinctly shaped iceberg.