51.5072° N, 0.1276° W
Neom Brandbook
AGENCY: Landor & Fitch
CLIENT: NEOM
YEAR: 2020
DISCIPLINES
Branding
Website
A digital brand book communicating the beauty, ambition and principles of NEOM, the city of the future (Saudi Arabia).
With the creation of an engaging abstract world, NEOM was brought to life through the creation of an interactive digital brand book, then adapted into an engaging online experience.
A dual approach was adopted for the structure of the site, with one side dedicated to storytelling and emotion, where new users can familiarise themselves with NEOM’s values and immerse themselves into its world through a clever “scrollytelling” approach, and a second side that hosts the most functional information about the brand’s codes.
CREDITS
Design Lead
Marco Grimaldi
Creative Director
Stein Olsen
3D Artist
Henry Bartonwong
PRODUCER
Lou Franklin
now that you got here, why not getting in touch? look around, there are all my socials and email address, If you want to collaborate or you have a new cool idea, feel free to drop me a message, I’d love to hear it!
INSTAGRAMLast update : Nov 2023