We created an industry-first Guidebook to the Future, that through live data and augmented reality manages to showcase always live, up to date results. Sending a unique DM to Google Partners, the idea was to inspire them with insights about the future of advertising.

The limited-edition DM arrived vacuum packed, with the embossed title viewable through the silver foil packaging. We created a typography system for the book, and a flexible module grid to create multiple layouts.

Each agency was given a unique URL that personalised their AR experience on our mobile app. Charts and graphs update in real-time every time they are viewed in AR, powered by the Google Trends API. We also created future forecast visualisations to allow our readers to compare yesterday’s printed data with expert predictions about tomorrow. The book uses AR enabled infographics, powered by live Google Trends data and future forecasts. Look beyond the printed page to see beautifully designed data visualisation art update itself in augmented reality.